psychology of visual comms

Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react differently to visual stimuli.

People learn and retain information that is presented to them visually much better than which is only provided verbally. In fact they only remember 10% of what they hear and 20% of what they read, but about 80 percent of what they see.

How many times have you heard, “I didn’t believe it until I saw it.” Studies show that the old saying “seeing is believing” is mostly true. Of course, we know that what we see can be manipulated but the point is that visuals are persuasive.

So visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making. We process information faster when text & visuals are used together, which is why companies who deploy well designed, engaging wallboards, digital signage and other visual communications solutions often have more motivated, brand aware and happy employees.

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