Link building is one major aspect of search engine optimization that you should know about and is extremely beneficial for your website.

In the world of search engine optimisation backlinking is one of the most used words. The basic premise of a backlink is when one page links to another page – it’s as simple as that!

Since Google introduced the Penguin algorithm, much has changed concerning backlinks. Before the Penguin roll out even low-quality links helped in ranking a site.

The quality of your backlinks is very important and the links should be contextual. Your goal should be getting links from authoritative and relevant sites.

It’s also important for you to create backlinks to your site as it improves organic ranking, allows faster indexing of your site, and referral traffic.

Quality not quantity is the name of the game.  One important fact that you need to keep in mind about backlinks for search engine optimisation is that it is not the number of backlinks, which matters, but rather the quality of backlinks.

If your site has incoming links from an authority website containing content which enhances your message and is relevant to what you do, you are always rewarded in Google search result. Effective link building doesn’t mean building unlimited links but it means getting genuine links from websites that are reliable and informative.

How to Start Getting Backlinks:

There are a few very simple approaches for producing backlinks to your website.

  • Write fantastic articles
  • Leaving comments
  • Submit to web directories

Write fantastic Articles

A good and simple method of getting backlinks for your blog is to write good articles.  Tutorials and top-ten list articles are a couple of good examples of the type of posts, which have great possibility of getting backlinks from other websites as references.

Start Leaving Comments

Comments are a great, simple and easy, free method of getting backlinks. Start leaving comments on blogs.

Leaving comments allows you to get solid one-way backlinks in addition to increased traffic and internet search engine visibility.

Submit to Web Directories

Posting your site to web directories is yet another from the easy methods for getting backlinks. Nevertheless, this process is not so popular nowadays, because locating a legal web directory is difficult. You have to especially avoid those web directories that ask you to create a back-link to their website to get their site into a directory.

Working together with your partners, clients and suppliers on creating backlinks for your website to improve your organic search position is beneficial to everybody.

The ten C’s of employee engagement can engage employees heads, hearts, and hands.

  1. Connect: Line managers must show that they value employees. Initiatives that are employee-focused such as work–life balance and profit sharing are important but if an employees’ relationship with their manager is defective, then no amount of benefits will persuade employees to perform at top levels. Employee engagement is a direct reflection of how employees feel about their relationship with the boss.
  2. Career: Employees respond to challenging and important work with career advancement opportunities. Most people want to do new things in their jobs and good leaders challenge employees; but at the same time, they must instil the confidence so that challenges can be achieved. Not giving people the knowledge and tools to be successful is unethical and de-motivating; it is also likely to lead to stress, frustration, and, ultimately, lack of engagement.
  3. Clarity: The organisations goals, vision and ambitions must be clearly communicated to its employees. Having a clear vision gives employees the confidence to understand the vision that senior leadership has for the organisation. Success is largely determined by how clear individuals are about their goals and what they really want to achieve.
  4. Convey: Leaders should clarify their expectations and provide feedback on how employees fit into the strategy of the organisation. Good leaders establish processes and procedures that help people master the tasks required to achieve their goals. Achieving goals drives employee satisfaction.
  5. Congratulate: Surveys show that, over and over, employees feel that they receive immediate feedback when their performance is poor, or below expectations. These same employees also report that praise and recognition for strong performance is much less common. In the case of call and contact centres, properly configured visuals can provide recognition in real time.
  6. Contribute: People want to know that their input matters and that they are contributing to the organisation’s success in a meaningful way. How well an employee understands the connection between theirs and the strategic objectives of the company has a positive impact on job performance. Compared to all other factors combined an employee’s attitude towards the job and the company has the greatest impact on loyalty and customer service.
  7. Control: Visual communication technology supports supervisors by allowing them to quickly communicate with all agents. Employees value control over the flow and pace of their jobs and leaders can create opportunities for employees to exercise this control. A feeling of “being in on things,” and of being given opportunities to participate in decision making often reduces stress; it also creates trust and a culture where people want to take ownership of problems and their solutions.
  8. Collaborate: Studies show that, when employees work in teams and have the trust and cooperation of their team members, they outperform individuals and teams, which lack good relationships. Great leaders should also be team builders and create an environment that fosters trust and collaboration.
  9. Credibility: Leaders should strive to maintain a company’s reputation and demonstrate high ethical standards and invest in technology that supports employees. People want to be proud of their jobs, their performance, and their organisation.
  10. Confidence: Good leaders help create confidence in a company by being exemplars of high ethical and performance standards. Employees then trust leaders and the organisation, which leads to feelings of belonging to the organisation they work in.

Competitive advantage can be gained by creating an engaged workforce. Leaders should actively try to identify the level of engagement in their organisation, find the reasons behind the lack of full engagement and implement behavioural strategies that will facilitate full engagement. Once you have identified your employee engagement strategy, SJS Solutions Optymyse visuals can help you with automatic recognition, improved performance, removing communication bottlenecks and building fun engaging environments.

Research, academic studies and indeed our own personal experience prove that colour influences our moods in or outside the workplace.

The generally accepted basic principles of colour therapy are:

  • Colour has an automatic influence
  • The meaning of colour is either biological or learned
  • People automatically evaluate a colour
  • The evaluation of a colour causes behaviour induced by that colour
  • Colour has a specific meaning to each individual
  • The context a colour is perceived in has an effect

Colour and mood

Every individual’s moods can be triggered by colour.  However, the moods that are triggered vary from one person to another and can be influenced by a person’s ancestral habitat and cultural background. All colours fit into one of two categories; warm or cool.

  • Warm colours – Yellow, red and orange are considered “warm” colours. They are said to cause feelings of warmth and comfort.
  • Cool colours – Blue, purple and green are said to induce feelings of calm and serenity.

Colours at work

Studies conducted by institutions like the University of Hawaii at Hilo have identified the way these colours affect a work environment.

  • Green and Blue – Walls painted with these colours can create feelings of calm and relaxation in employees. Green gives eyes some rest and helps reduce anxiety. This is especially helpful where lighting is not at an optimal level, or employees spend the day staring at computer screens. Blue helps reduce stress by lowering the blood pressure and heart rates.
  • Yellow and Orange – These colours, associated with the sun, make a person feel warm and happy. However, yellow, the colour of caution, in a workplace can cause eyestrain by over-stimulating the eyes. This can annoy and irritate employees.
  • Red – This colour can stimulate and excite employees. It can increase respiration, heart rate and brain activity. However, it can get a person really worked up and is best used as an accent and not as a main colour. Red can stimulate feelings of love, passion and danger, and has very strong attention-getting characteristics.
  • Pink – A very feminine colour, pink can have a relaxing effect on employees. For a professional workplace, however, the casual, cosy feelings that pink evokes are not suitable.
  • White – Another highly reflective colour, white can be a cause of eyestrain. However, it conveys feelings of sterility and cleanliness although it is not a very stimulating colour.

So colours do affect the workplace with cool colours being the best choice, as people need to be calm and relaxed. SJS solutions can help create that environment with their employee engagement and visual communications software Optymyse.  With template driven designs, this colourful wallboard solution can contribute towards organisational success.

We are not suggesting you cover your customers with honey but equally what we are suggesting is sweet!

You’re a contact center specialist right? You want more of your customers to buy from you more often. You want them to rely on your expertise and to come to you for multiple products and services so you can enjoy a long, high value relationship.

Finding ways to cement existing relationships is key to business growth and longevity.  When customers make multiple purchases your margin increases massively and customers are less likely to walk away.

However, if you’re honest, how many of your complex, high value contact center customers know everything you can do to improve their contact center environment?

Founder and CEO of Abraham Group, Inc. Jay Abraham, described by Steven Covey as Americas #1 Marketing Wizard wrote; “When clients turn to you and make a purchase, it’s because they trust and respect you. In their eyes you are a leader, a knowledgeable authority.”  Click here to read more about Jay Abraham.

As a contact center specialist helping customers create an engaging place for their agents to work should always be on your radar, done well it’s something you will be remembered for every time agents, supervisors and managers look up and see the professional, branded and emotive visuals you have provided to them. Conversely without a good visual communications solution to enhance your call or contact centre offering you are more likely to be remembered for the wrong reasons.

View our simple datasheet and 5 minute YouTube video which introduces Optymyse perfectly.

Optymyse improves employee engagement, reduces agent attrition, boosts morale, reduces sick days and has improved performance across five continents.

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