“The neuromanagement challenge is to design a work environment in which oxytocin can be released many times during the day.” Kenneth Nowack, Paul J. Zak.

As well as Oxytocin reducing levels of cortisol in the body and lowering blood pressure, it’s release naturally enhances a sense of:

  • Optimism
  • Trust
  • Mastery
  • Self-esteem

So creating an environment where the production of Oxytocin is actively encouraged, will increase Human Performance and Wellness, and help you become a more Brain Centric organisation.

Neuroscience experiments have identified eight classes of organizational and leadership practices that promote the release of oxytocin, and they are all related to trust; a vital requirement for any business to succeed. A trust culture increases productivity, engagement and the retention of high-performing talent.

In the world of visual communication trust can be improved by simply sharing more information with employees, instead of only displaying call handling metrics. Start to share metrics from other sources such as CSAT and NPS, introduce virtual noticeboards to allow the transfer of important information and make sure you include positive triggers to recognise great performance.

Social recognition in humans causes the brain to release oxytocin, which then induces the brain’s reinforcement learning chemical, “dopamine”, to be released. Dopamine is part of the brain’s learning circuit, reinforcing behaviours and therefore reducing errors and improving human performance.

Trust is a key driver for Employee Engagement, Satisfaction and the production of Oxytocin

To encourage Oxytocin, increase Human Performance and Wellness, and become a more Brain Centric organisation, Contact SJS Today

 (Kenneth Nowack is a psychologist and president and co-founder of Envisia Learning and Ofactor Inc., a management consulting firm. Paul J. Zak is founding director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University and also the chief research officer and co-founder at Ofactor.)