Why aren’t contact centres winning the CX battle?
After 30 years working in and around contact centres and the companies which sell tech to them I have the answer. It’s painfully simple, but because it requires dealing with subjects most contact centre vendors, their partners and IT managers are ill equipped to deal with, it’s often missed or not given the attention it deserves. Let’s start by taking a closer look at contact centre technology companies, these organisations spend a huge amount of time and money trying to bring new features to market before their competition, then they convince their partners that these short lived USPs will solve contact centre problems. The reality is the real challenges facing contact centres almost always stem from workforce related issues like: absenteeism, disengagement and staff turnover. “Which has the biggest impact on success of contact centres, meeting the needs of the …